Quote #15

A CEO need not understand deeply administrative, technical or political issues. But when it comes to implementing his vision, be it in improving services, contributing to society or improving the company's and employee's lives, he must be an uncontested leader.

More from Rolim Amaro

  1. The worst customer is the silent customer. He is faithful to no one. We want the client to interact with us, writing to us and criticizing …
  2. TAM only got to where it is because it always balanced its commitment to customers on one side with its commitment to suppliers on the othe…
  3. The customer who calls or writes me is an invaluable asset. He deserves positive responses.
  4. The limit to our growth should be the quality of our services.
  5. What my experience, acquired in the worst possible way, shows is that in aviation no two accidents are alike.
  6. Try to instill in every employee the notion of being the company as a whole. If the employee thinks as if he were the company, the company …
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  8. If the economic crisis comes, and it is always near, do not lay people off. Use them in sales.

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