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About this quote

What does it mean?
Balancing commitments to customers and suppliers through ethics builds long-term success. Stability comes from moral equilibrium.
In plain terms
Balance care for customers and suppliers with ethics.
What can you take from it?
Ethical balance between partners ensures stability.

Where it applies

  • supply chain management
  • business ethics
  • long-term planning

Putting it to work

  • audit supplier relations
  • publish ethical standards
  • balance stakeholder needs

Questions to consider

  • How do you balance stakeholder needs?
  • Where does ethics fit in profit decisions?

Another view

Purely ethical balance might conflict with short-term profit goals.

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