'H. L. Mencken once said that nobody ever went broke underestimating the taste of the American public. That is not true. I have come to believe that it pays to make all your layouts project a feeling of good taste, provided that you do it unobtrusively. An ugly layout suggests an ugly product. There are very few products which do not benefit from being given a first class ticket through life.'

'Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another, 'Molly, my dear, I would have bought that ne…

'It has been found that the less an advertisement looks like an advertisement, and the more it looks like an editorial, the more readers stop, look and read. T…

'Our business is infested with idiots who try to impress by using pretentious jargon. '

People ridiculously overvalue aesthetics and beauty when evaluating products. It's one of the reasons iPods, and, for that matter, Keanu Reeves, are so success…

'It has been found that the less an advertisement looks like an advertisement, and the more it looks like an editorial, the more readers stop, look and read. T…

The art of advertisement, after the American manner, has introduced into all our life such a lavish use of superlatives, that no standard of value whatever is …