'It has been found that the less an advertisement looks like an advertisement, and the more it looks like an editorial, the more readers stop, look and read. Therefore, study the graphics used by editors and imitate them. Study the graphics used in advertisements, and avoid them.'

'H. L. Mencken once said that nobody ever went broke underestimating the taste of the American public. That is not true. I have come to believe that it pays to…

'Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another, 'Molly, my dear, I would have bought that ne…

'Our business is infested with idiots who try to impress by using pretentious jargon. '

The art of advertisement, after the American manner, has introduced into all our life such a lavish use of superlatives, that no standard of value whatever is …

'H. L. Mencken once said that nobody ever went broke underestimating the taste of the American public. That is not true. I have come to believe that it pays to…

By the way, if anyone here is in advertising or marketing, kill yourself. Just a little thought. I'm just trying to plant seeds. Maybe one day, they'll take ro…