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About this quote

What does it mean?
Wall wryly observes that even the White House employs a press agent.
In plain terms
Even the White House has a press agent.
What can you take from it?
All institutions manage their public image.

Where it applies

  • government communications
  • corporate PR
  • personal branding

Putting it to work

  • use media strategically
  • be aware of messaging

Questions to consider

  • Why do powerful entities need press agents?
  • How does this affect public perception?

Another view

It's an obvious truth, offered as a joke.

More from Larry Wall

  1. Well, you know, Hubbard had a bunch of people sworn to commit suicide when he died. So of course he never officially died...

    Permalink to quote #184
  2. That's a valid argument. I just don't think it's valid enough. :-)

    Permalink to quote #186
  3. I suppose you could switch grammars once you've seen 'use strict subs'. :-)

    Permalink to quote #183

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