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About this quote

What does it mean?
People desire things more when they are hard to get.
In plain terms
Making something scarce makes people want it more.
What can you take from it?
Scarcity drives desire.

Where it applies

  • marketing
  • sales
  • parenting

Putting it to work

  • limit access to increase value
  • create exclusivity

Questions to consider

  • How does scarcity affect your own desires?

Another view

This tactic can lead to resentment if perceived as manipulative.

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