He had discovered a great law of human action, without knowing it - namely, that in order to make a man or a boy covet a thing, it is only necessary to make the thing difficult to obtain.
About this quote
- What does it mean?
- People desire things more when they are hard to get.
- In plain terms
- Making something scarce makes people want it more.
- What can you take from it?
- Scarcity drives desire.
Where it applies
Putting it to work
Questions to consider
- How does scarcity affect your own desires?
Another view
This tactic can lead to resentment if perceived as manipulative.
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