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About this quote

What does it mean?
The speaker interprets a commercial literally and forgets the product.
In plain terms
I forgot everything about slipcovers after a commercial.
What can you take from it?
Ignoring marketing slogans can leave you uninformed.

Where it applies

  • watching TV
  • shopping
  • reading ads

Putting it to work

  • read instructions fully
  • don't ignore context

Questions to consider

  • How do you process advertising?
  • When have you misunderstood a message?

Another view

Literal interpretation can lead to missing important info.

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