Nobody ever went broke underestimating the intelligence of the American people
About this quote
- What does it mean?
- Assuming Americans lack intelligence is not a path to financial loss.
- In plain terms
- You won't lose money by thinking people are not smart.
- What can you take from it?
- Underestimating public intelligence is financially safe.
Where it applies
Putting it to work
Questions to consider
- Is simplifying content disrespectful?
- What is the cost of condescension?
Another view
It discourages respect for the audience's capabilities.
More from P.T. Barnum
'To the Egress' (a deceptive sign used to reduce crowding)
Permalink to quote #8 There is a sucker born every minute.
Permalink to quote #7 We have something for everybody.
Permalink to quote #6
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