Beer commercials usually have big men, manly men doing manly things: 'You just killed a small animal. It's time for a light beer.' Why not a realistic beer commercial like, 'It's five o'clock in the morning. You just pissed on a dumpster. It's Miller time.'
About this quote
- What does it mean?
- Williams contrasts idealized beer ads with gritty morning reality.
- In plain terms
- He suggests commercials should show the messy truth of drinking.
- What can you take from it?
- Marketing often hides the real consequences.
Where it applies
Putting it to work
Questions to consider
- How do ads shape expectations?
- Why hide consequences in media?
Another view
Not all drinkers have messy mornings, so it generalizes too much.
More from Robin Williams
How do you get to the Met? Money, lots and lots of money.
Permalink to quote #6 They're talking about partial nuclear disarmament. That's also like talking about partial circumcision. Same thing. You either go all the way or fucking forget…
Permalink to quote #8 Pretty soon it'll be so bad you'll be hearing something like. 'I built this cruise missile to stop those damn kids from playin' ZZ Top.'
Permalink to quote #5
Related quotes
As for the brandy, 'nothing extenuate;' and the water, put nought in it malice.
Douglas William JerroldDouglas William Jerrold quote #11 'We know a little place in the American Far West, where Charlie Briggs chops up the finest prairie-fed beef and tastes...' (pauses, and continues with a note o…
Orson WellesOrson Welles quote #11 So I was drinking tequila, and I was drinking grappa, which is Italian for gasoline, and I was drinking Jagermeister, which I believe is the liquid equivalent …
Margaret ChoMargaret Cho quote #14