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About this quote

What does it mean?
Takes 'breakfast at any time' literally by ordering it during the Renaissance era.
In plain terms
He ordered breakfast during a historical period because the sign said any time.
What can you take from it?
Literal interpretation of marketing slogans can lead to absurd historical or logical results.

Where it applies

  • restaurants
  • advertising
  • wordplay

Putting it to work

  • critiquing ads
  • writing jokes
  • reading contracts

Questions to consider

  • What phrases confuse meaning?
  • How do businesses use vague language?

Another view

It requires ignoring historical context to find the humor.

More from Steven Wright

  1. I went to a general store, but they wouldn't let me buy anything specific.

    Permalink to quote #93
  2. I went to court for a parking ticket. I pleaded insanity. I said, 'Your honor, why would anyone in their right mind park in the passing lane?'

    Permalink to quote #95
  3. I went to a garage sale. 'How much for the garage?' 'It's not for sale.'

    Permalink to quote #92

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