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About this quote

What does it mean?
In a dairy ad, the speaker suggests claiming the product was sent by a convicted child‑molester, using shock value for persuasion.
In plain terms
Say a convicted child‑molester sent you the product.
What can you take from it?
Shock tactics can grab attention but risk backlash.

Where it applies

  • marketing
  • publicity stunt

Putting it to work

  • avoid unethical claims in advertising

Questions to consider

  • What effect does this shock aim for?
  • Is it ever justified?

Another view

Such a claim is likely illegal and immoral.

More from Phil Hendrie

  1. (in reference to Walter Bellhaven) The last thing I heard was him laughing, almost like a hyena.

    Permalink to quote #347

  2. Phil, you're beginning to disturb me, and when I get disturbed I start thinking about 12 year-old boys.

    Permalink to quote #349

  3. I'll wake up in the morning and think, 'Maybe I'll go out and catch me a twelve year old today.'

    Permalink to quote #346

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