If Barbie is so popular, why do you have to buy her friends?
About this quote
- What does it mean?
- Uses logic to point out an odd marketing decision for a toy.
- In plain terms
- If Barbie is famous, why do you need to buy friends too?
- What can you take from it?
- Business logic doesn't always match product popularity.
Where it applies
Putting it to work
Questions to consider
- Why do we buy extras?
- What drives product sales?
Another view
It ignores the psychological appeal of having a social circle.
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