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About this quote

What does it mean?
A pun on the acronym BELT describes a menu change driven by customer preference rather than culinary desire.
In plain terms
They stopped putting endive on sandwiches because customers didn't want to eat it.
What can you take from it?
Customer demand dictates menu changes more than chef creativity.

Where it applies

  • restaurant management
  • product design
  • marketing

Putting it to work

  • simplify product offerings
  • use humor in updates
  • respond to feedback

Questions to consider

  • What drives your product changes?
  • Is humor useful in business?

Another view

It reduces a business decision to a simple joke.

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