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About this quote

What does it mean?
Hyperbolic praise for salmon sandwiches is followed by a literal interpretation warning against the joke.
In plain terms
The salmon is so good you might want to become fish, but don't try it.
What can you take from it?
Great food can spark wild imaginations.

Where it applies

  • advertising
  • menu writing
  • social media

Putting it to work

  • use exaggeration
  • warn against literalism
  • create brand voice

Questions to consider

  • How far should ads go?
  • Is humor effective marketing?

Another view

It risks confusing the audience about safety.

More from Scott Adams

  1. This sandwich used to include endive, but no one wanted to eat a BELT.

    Permalink to quote #18
  2. If our mushrooms make you hallucinate, please inform us immediately so we can overcharge you.

    Permalink to quote #20
  3. We smoke the bacon so you don't have to.

    Permalink to quote #17

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